quarta-feira, 24 de fevereiro de 2016

Top Brazilian campaign strategist arrested

Sao Paulo (AFP) - Brazilian President Dilma Rousseff's former campaign strategist, Joao Santana, was arrested Tuesday in Sao Paulo after returning to Brazil to face allegations that he received payments linked to funds from a massive corruption network.

Prosecutors are investigating $7.5 million in payments to Santana in foreign bank accounts.

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segunda-feira, 8 de fevereiro de 2016

Gaming pays off for two teenagers

The mothers of Henrique Dubrugras and Pedro Franceschi aren't worrying any more.

The two Brazilian teenagers used to spend about a third of their day on screens, but for them it has more than paid off. And while there are plenty of internet entrepreneurs that start young, their story stands out.

Now aged 19, they already have a successful start-up, Pagar.me, that employs 30 people and has a multimillion-dollar annual turnover, with scholarships to Stanford University to boot.

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quinta-feira, 28 de janeiro de 2016

Morning Briefing: Chubb CEO blasts Brazil’s leaders

In a surprise political intervention, Evan Greenberg, CEO of Chubb Ltd., slammed the Brazilian government for the country’s economic and political paralysis.

During a conference call Greenberg - just weeks after ACE Ltd’s takeover of Zurich-based Chubb - urged Brazilians to lay the blame for their nation’s misfortunes squarely at the feet of its leaders.

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segunda-feira, 28 de dezembro de 2015

Brazil Economists Raise 2016 Key Rate Estimate for Sixth Week

Brazil analysts lifted their 2016 year-end benchmark interest rate forecast for the sixth consecutive week, as the central bank reaffirms its commitment to slow inflation to target.

Policy makers will increase borrowing costs to 15.25 percent next year, compared to the previous week’s forecast of 14.75 percent, according to the weekly central bank survey of about 100 economists. Analysts expect inflation to reach 6.86 percent at the end of 2016, above the 6.5 percent upper limit of the central bank’s target range.

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segunda-feira, 21 de dezembro de 2015

Behind the Fall of Marcelo Odebrecht, Brazil’s Construction ‘Prince’

RIO DE JANEIRO—Brazilian building magnate Marcelo Odebrecht was a natural choice to deliver a keynote speech at the international business school he had attended in Lausanne, Switzerland. 

As chief executive of Odebrecht SA, he ran Latin America’s largest construction firm with a global portfolio that included the $200 million Miami Heat stadium, a $1 billion port project in Cuba and one of Africa’s largest hydroelectric dams in Angola.

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sábado, 12 de dezembro de 2015

Business Leaders: Ricardo Semler

Who is Ricardo Semler?

Son of Brazilian immigrant entrepreneur Antonio Semler, who founded Semco, Ricardo Semler is a Brazilian and is now the CEO of Semco SA. A Harvard MBA, he joined his father’s company, Semco, and proceeded to completely re-engineer the business, from what it did to how it is run.

He has been named Brazil’s business leader of the year twice, is vice president of the Federation of Industries of Brazil, and is a board member of SOS Atlantic Forest. Today, he is frequently found on the international speaker circuit encouraging other business people to adopt the Semler Way.

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sábado, 5 de dezembro de 2015

Second wave of soccer corruption cases hits Nike allies

It was one of the sports marketing deals of the century.

Nike, the world's most successful athletic footwear company, and Brazil, the world's best soccer team, in 1996 signed a landmark 10-year sponsorship deal.

Putting the Swoosh on the dazzling Brazilian team helped create what has become a $2 billion-a-year business for the Oregon sneaker giant. But it also plunged Nike into a global morass of greed, bribes and dirty backroom deals.

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domingo, 29 de novembro de 2015

BTG shares tumble after CEO arrested

Shares in BTG Pactual, one of Latin America's biggest investment banks, plunged by as much as 19 per cent on Wednesday following the arrest of its chief executive.

Andres Esteves, the Brazilian billionaire who transformed BTG Pactual, was arrested by Brazilian federal police early on Wednesday morning, a spokesperson for the bank confirmed, report Pan Kwan Yuk and John Paul Rathbone.

BTG Pactual clarifies that is available to the authorities to provide all necessary explanations and will cooperate with the investigation.

The Brazilian Supreme Court said Mr Esteves was arrested in relation to the corruption probe at state-owned oil company Petrobras.

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segunda-feira, 23 de novembro de 2015

DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group

DDB Worldwide is buying Grupo ABC, Brazil's biggest independent advertising group with more than 2,000 employees, after a relationship that has spanned more than 17 years. The local trade press is estimating the deal at one billion reais in local currency, or about $265 million.

"It's been a dream of ours, and mine, to unite these two businesses together," said Chuck Brymer, CEO of DDB Worldwide, part of Omnicom Group.

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quarta-feira, 28 de outubro de 2015

The 30 Most Influential Teens of 2015

To determine TIME’s annual list, we consider accolades across numerous fields, global impact through social media and overall ability to drive news. Here’s who made this year’s cut (ordered from youngest to oldest):

Moziah Bridges, 13
The Memphis resident started his own bow tie business, Mo’s Bows, at age 9. Now—thanks in part to an appearance on the investment show Shark Tank—he’s running a $200,000-a-year apparel company touting licensing deals with Cole Haan and Neiman Marcus. Bridges’ latest accomplishment? Supplying bow ties to basketball players at the 2015 NBA draft. —Samantha Grossman

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segunda-feira, 14 de setembro de 2015

Big business could help Brazilian president survive political storm

Brazilian business leaders may have ideological differences with struggling leftist President Dilma Rousseff, but calls for her impeachment make many of them nervous, effectively giving her support from an unexpected quarter.

The business community worries that a traumatic ouster would pile a period of deep political uncertainty onto a downturn that economists say could translate into a 2 percent contraction of the economy this year.

That tacit support of big business and a tentative deal with a restive Senate is helping Rousseff survive a crisis just seven months into her second four-year term.

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segunda-feira, 22 de junho de 2015

Brazilian Real Leads Gains as Business Leaders Stand Behind Levy

The real led major currency advances as Brazilian business leaders affirmed support for Finance Minister Joaquim Levy in his effort to reduce budget deficits and preserve the nation’s credit rating.
Brazil is moving in the right direction with Levy in the finance post, Itau Unibanco Holding SA board member Fabio Barbosa said Tuesday during an event at Bloomberg’s office in Sao Paulo. 

The vote of confidence from the private sector comes at a critical time as President Dilma Rousseff considers vetoing a measure to increase pension benefits while a reversal of tax breaks for some industries awaits a vote in the lower house.

“Levy has been taking the heat from politicians, and it is good that support for him comes from the market,” Reginaldo Siaca, a foreign-exchange manager at TOV Corretora de Cambio in Sao Paulo, said in a telephone interview

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quarta-feira, 10 de junho de 2015

A false war fades: the end of Brazil-Mexico rivalry?

For much of the past two decades, Brazil and Mexico seemed at times to be on a collision course. Diplomats from Latin America’s two largest nations were often preoccupied, if not obsessed, with a competition for an elusive role as regional leaders and players in the post-Cold War shifting global scene. The 2013 battle for the post of director general at the World Trade Organization, won by Brazilian diplomat Roberto Azevêdo over Mexican Herminio Blanco, a former trade minister, left plenty of hurt feelings. Ironically, the dispute for influence also led to convergence. 

The 2011 creation of the Community of Latin American and Caribbean Nations (CELAC), proposed by Mexico to affirm its Latin American identity and counter a perceived Brazilian effort to separate it from the region, was warmly embraced in Brasília as a way project leadership by promoting formats that excluded the US.

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segunda-feira, 1 de junho de 2015

‘Empowering’ all-women Brazilian trade mission reorients Vancouver CEO from east to south

Carolyn Cross had her eye on the South American markets for years. What the CEO of Vancouver’s Ondine Biomedical didn’t understand was how to go about tapping into those emerging economies.

“And then I get this invitation for a trade mission,” Cross told Business in Vancouver.

The federal government’s first all-female trade mission to Brazil brought the CEO and other Canadian business leaders to São Paulo last month for four days of back-to-back meetings. 

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segunda-feira, 25 de maio de 2015

China Premier Li Unveils Billions of Dollars in Financing, Trade Pacts in Brazil

RIO DE JANEIRO—Chinese Premier Li Keqiang kicked off a tour of South America on Tuesday by unveiling billions of dollars in financing and trade agreements for Brazil’s biggest companies, part of a broader effort to deepen ties with the region despite an economic slowdown.

The investments are largely aimed at strengthening Brazil’s aging infrastructure and at helping the commodity-dependent nation weather lower prices for metals, crude oil and other commodities. After riding the coattails of China’s breakneck growth in the last decade, Latin America’s largest economy is widely expected to fall into recession this year—partly due to softening demand from China.

quinta-feira, 18 de dezembro de 2014

Chinese and Brazilian Leaders Exchange Congratulatory Messages to Celebrate the Successful Launch of CBERS-4 Satellite

The China-Brazil Earth Resources Satellite (CBERS)-4 Satellite jointly developed by China and Brazil was successfully launched in Taiyuan. On the same day, President Xi Jinping and President Dilma Rousseff of Brazil exchanged congratulatory messages.

In his congratulatory message, Xi Jinping expressed that the CBERS cooperation program has set a successful precedent for developing countries to conduct cooperation in space industries. Over the past years, the CBERS program has yielded fruitful results and made important contributions to the improvement of the scientific and technological level in both countries and to the economic and social development of the two side. The successful launch of the CBERS-4 satellite coincided with the 200th Long March rocket family launch, demonstrating the latest achievements and level of bilateral science and technology cooperation. It is hoped that the two countries could actively implement the decade-long bilateral space cooperation plan, strengthen cooperation in scientific and technological innovation and further enrich the connotation of the China-Brazil comprehensive strategic partnership, so as to bring benefit to the two countries and two peoples.

In her congratulatory message, President Dilma Rousseff expressed that she and President Xi Jinping had a meeting during the G20 Leaders' Summit in Brisbane not long ago and reached consensus that the CBERS program showed potential of cooperation in science, technology and innovation among developing countries. It is of historic significance since both sides will share the satellite images with African and Latin American countries for free under the spirit of South-South cooperation. The launch of the CBERS-4 satellite vigorously promotes the development of Brazil-China comprehensive strategic partnership and Brazil will continue to firmly support the cooperation in CBERS.

segunda-feira, 10 de novembro de 2014

Brazilian leader’s economic head-fake

Brazilian President Dilma Rousseff won’t begin her second term until Jan. 1, but if the first week after her re-election is any indication, the coming four years will be stinkers. 

After a bitter campaign, the Workers Party leader made all the right noises, leavening her victory speech with grace notes about “dialogue,” embracing reforms and tackling corruption. The Sao Paulo stock index promptly plunged, rallied, then tumbled again as investors parsed the policy chatter and weighed the chances that she may name a conservative, market-minded executive to replace the divisive lame-duck Finance Minister Guido Mantega.

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quinta-feira, 6 de novembro de 2014

Brazilian leader’s economic head-fake

Brazilian President Dilma Rousseff won’t begin her second term until Jan. 1, but if the first week after her re-election is any indication, the coming four years will be stinkers. 

After a bitter campaign, the Workers Party leader made all the right noises, leavening her victory speech with grace notes about “dialogue,” embracing reforms and tackling corruption. The Sao Paulo stock index promptly plunged, rallied, then tumbled again as investors parsed the policy chatter and weighed the chances that she may name a conservative, market-minded executive to replace the divisive lame-duck Finance Minister Guido Mantega.

While speculation centered on some intriguing names ― such as Murilo Ferreira, chief executive of mining conglomerate Vale SA ― the smart money in Brasilia, unfortunately, is on a Rousseff crony.

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segunda-feira, 3 de novembro de 2014

Brazilian Leaders Call for Unity after Vicious Presidential Race

After what was the most aggressive Presidential election in recent Brazilian history, both the winner and loser have called for unity, striking a tone of reconciliation following the close of a nail-biting campaign that resulted in a second term for the incumbent, Dilma Rousseff. The Workers’ Party leader only just kept her job, securing 51.64% of the vote in a weekend run-off vote against Aécio Neves, the candidate of the center-right Brazilian Social Democracy Party who took 48.36%.

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sexta-feira, 10 de outubro de 2014

Brazilian States' New Leaders Must Control Expenditures

NEW YORK--(Business Wire)--Fitch expects the next Brazilian state governments to control public employee costs as they will continue to face weak economic conditions and low job creation that will likely crimp tax collection growth. On Oct. 5, Brazil held its general elections to choose the president, national congress, state governors and state legislatures. The new officials will take their seats on Jan. 1, 2015.

Despite the adoption of various strategies that materially increased tax revenues in recent years, particularly the value-added tax (ICMS), states are suffering from growing public employee costs, including pension payments. This has led to historically low operating margins. In 2015, operational margins for the five Fitch-rated states are expected to rise to 5.4% from the 4.7% anticipated for 2014. However, there is some room for downward revisions.

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sexta-feira, 3 de outubro de 2014

Brazil’s elections are a wake-up call for its business community—the country is moving ahead, with or without them

The face of power in Brazil is becoming ever more diverse.The top two candidates in Brazil’s presidential race on Sunday are both leftists and women, one of whom is black. They are President Dilma Rousseff of the Workers’ Party and Afro-Brazilian environmentalist Marina Silva. The private sector’s preferred candidate, a white man from Brazil’s once-dominant center-right party, trails in the polls.

If Rousseff and Silva go head-to-head in a run-off, as expected, voters will choose between competing progressive agendas. This would leave the country’s business community without a serious contender for the first time since the country’s transition to democracy in 1985. 

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segunda-feira, 29 de setembro de 2014

This Is What a Leader Looks Like

The video is a two-minute-long political commercial for Marina Silva, a woman who rose up from crushing poverty, working as a housekeeper to make ends meet, to become the current front-runner in Brazil's presidential election. It is an excerpt from a Silva speech in which sheaddresses the country's current leader, Dilma Rousseff, responding to Rousseff's assertion that Silva would shut down the Bolsa Familia, a social program designed to help the poorest Brazilians and one that is widely popular across Latin America's biggest country.

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quarta-feira, 24 de setembro de 2014

At UN Assembly, Brazilian President calls for global economic rebound

24 September 2014 – Highlighting her own country’s success in slashing extreme poverty, Brazilian President Dilma Rousseff today used her role as first national leader to address the annual General Debate of the United Nations General Assembly to stress the urgent need to revive the global economy.

“It is vital and urgent to restore the dynamism of the global economy, which should work towards fostering investment, international trade and the reduction of inequalities among countries,” she told the leaders of 193 nations gathered here on the first day of the Debate, where Brazil has traditionally been called as the first national speaker.

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terça-feira, 23 de setembro de 2014

Ending deforestation is smart policy: officials

NEW YORK (Thomson Reuters Foundation) - Policies to end deforestation are essential for curbing climate change and can also support economic development, top government and business officials said.

"Putting a stop to deforestation is the smart thing to do," Justine Greening, Britain's Secretary of State for International Development, told a panel discussion in New York on the eve of the U.N. Climate Summit.

"Without action, the world will get hungrier, poorer and more dangerous in the years to come. There is no point building a health clinic for poor people in Bangladesh if it will get washed away by the next floods," she said.

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sexta-feira, 19 de setembro de 2014

H.I.G. Capital Acquires a Strategic Stake in Two Leading Brazilian Online Companies

RIO DE JANEIRO--(BUSINESS WIRE)--H.I.G. Capital, LLC (“H.I.G.”), a leading global private investment firm, announced today that its Brazilian affiliate has completed strategic investments in Grupo NZN (“NZN”) and Click Jogos (“CJ”), two of the largest players in the digital media space in Brazil. As part of the transaction, NZN and Click Jogos will merge.

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quinta-feira, 18 de setembro de 2014

Brazil: Investor Optimism Resting On Thinning Foundations

As we noted earlier this year, investors have been switching back into Brazilian financial assets, encouraged by the rising likelihood of a transition to policies that have a better chance of pulling the economy out of the stagflationary vortex in which it finds itself. The scenario market participants appear to be pricing-in is one in which the balance of incentives for the new government is skewed to delivering a more orthodox, market-friendly set of measures.

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terça-feira, 16 de setembro de 2014

Brazil’s Silva courts agribusiness leaders

Brazilian presidential candidate Marina Silva, an icon of the green movement, is cozying up to old adversaries in the sugar and ethanol industry as she seeks to win over the powerful farm lobby ahead of next month’s election.

Since entering the race in mid-August, Silva has picked a pro-agriculture congressman as her running mate, met repeatedly with agribusiness leaders and campaigned in the farm belt, eager to make allies in an industry that accounts for a quarter of Brazil’s economy.

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terça-feira, 9 de setembro de 2014

Forum das Americas: In Cambridge, Mario Garnero presents urban solutions to Brazilian and British leaders

SAO PAULO, Sept. 5, 2014 /PRNewswire/ -- Business, economic and education leaders from Brazil and the United Kingdom have created a forum in order to strengthen the ties between the countries and explore potential opportunities. The British-Brazilian Conversa will take place on 5 to 7 September at Cambridge University and counts on the support of the former Secretary of State for Foreign and Commonwealth Affairs and current Leader of the House of Commons, William Hague.

Mario Garnero, known for his engagement in social and environmental issues, will discuss urban solutions in the session "Can we make our cities better?" on Saturday and will present the results of Forum das Americas' "Favela do Leme Restoration Program", a showcase project for the city of Rio de Janeiro designed in close cooperation with the Ministry for the Environment, Land and Sea of Italy and the Municipality of Rio de Janeiro. 

The 2012 London Olympic Games Director of Sustainability Dan Epstein will compose the table along with former Lord Mayor of London Sir David Wootton and Ricardo Pelegrini, IBM Brazil's Vice President of Industries and Strategic Initiatives for Emerging Markets.

Other participants include Alex Ellis, British Ambassador; Roberto Jaguaribe, Brazilian Ambassador; Luciano Coutinho, President of BNDES; and Mauro Kern, President of EMBRAER. They will discuss themes such as infrastructure, science and innovation, energy, defence and aerospace.

Mario Garnero, one of the most successful Brazilian entrepreneurs, is President of the Board of Garnero Group-Brasilinvest. By promoting international businesses in different industries he attracts important transferences of technology and knowledge to Brazil.

A Law graduate, Garnero was director of Volkswagen Brazil, headed the Brazilian Association of Automobile Manufacturers (ANFAVEA) and Brazil's National Confederation of Industry (CNI). Garnero is also the president of Forum das Americas and United Nations Association – Brazil (UNAB).

About Forum das Americas
Forum das Americas is a Brazilian think tank that operates in the organization and promotion of conferences on topics of relevance in the international arena and as intermediary and implementing agency of international cooperation agreements. Its vision is to expand Brazil's international presence beyond the American continent, especially to Asia and the BRICS. Since 2010, Forum das Americas has been focusing on sustainable development and green economy.

SOURCE Fórum das Américas

sexta-feira, 5 de setembro de 2014

Brazilian town made up entirely of women

Noiva do Cordeiro, a picturesque Brazilian town in the hills near Belo Vale, is one of the very few all-female settlements in the world. Its 600-odd female residents are mostly between the ages of 20 and 35. They all live by a strict set of rules that allows only women to dominate society – but now they've extended an invitation to potential male suitors.

Of course, that doesn't mean that the men they choose are welcome to live with them. All men – including husbands and sons above the age of 18 – are banished from Noiva do Corderio. 

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quarta-feira, 3 de setembro de 2014

Brazil invests in Germany

This week business leaders from Germany and Brazil are meeting in Hamburg to try to see how they might beef up their cooperation.

Today there are roughly 1,600 German companies operating in Brazil, but only 60 Brazilian companies active in Germany. DW takes a look at one Brazilian company that two years ago invested in a medium sized German company in the the country's south.

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sexta-feira, 29 de agosto de 2014

Meet The Multimillionaire Banking Heir Who Is Backing Brazil's Marina Silva Presidential Bid

Brazil’s presidential elections were turned upside down two weeks ago when a fatal jet crash killed presidential candidate Eduardo Campos. Campos’ running mate Marina Silva replaced him on the ticket and is already leading in the polls. Investors from around the world are watching Silva, an environmental leader who placed third in the 2010 presidential election as a then Green Party (PV) candidate, with nearly 20% of the votes. (Silva has since left PV to found a new party, the “Sustainability Network,” but it failed to achieve the required number of signatures from new members and was ineligible to register with the Electoral Court.)

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quinta-feira, 28 de agosto de 2014

Brazilian community in South Florida attracts companies in Brazil to US market

More companies. Faster growth. You could call it a Brazilian boom.

Brazilian companies are reaching into South Florida as never before, using the area's established and growing Brazilian community as a stepping stone to the broader U.S. market.

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terça-feira, 26 de agosto de 2014

How Burger King’s Brilliant Brazilian Billionaire Turned $1.2B Into $22B

NEW YORK (TheStreet) -- 3G Capital may make more money in a single day on Burger King Worldwide's (BKW_)  possible acquisition of Tim Hortons (THI_) than it cost the Brazilian private equity firm to buy the burger chain from Goldman Sachs, Bain Capital and TPG Capital in 2010. That deal-making coup underscores the prowess of 3G Capital and its principal owner, Jorge Paulo Lemann, who became Brazil's richest person in 2013.

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sexta-feira, 22 de agosto de 2014

The dream team v climate change

Melting snow at the Sochi 2014 Winter Olympics. Players suffering heat exhaustion at the 2014 Australian Open Tennis Championships. Climate change is even starting to affect our love of sport.

Are we going to sit back and let it happen? As a former member of the Polish National Olympic team in cycling, I say, no way! Let’s unite the power of sport with the might of social media and face up to the world’s environmental bad guy.

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quinta-feira, 21 de agosto de 2014

5th Forum of Business Marketing brings together industry icons leaving legacy for market

SAO PAULO, Aug. 20, 2014 /PRNewswire/ -- More than 300 executives took part in the 5th FORUM DE MARKETING EMPRESARIAL ['5th Forum of Business Marketing'] in Guaruja, Sao Paulo, and discussed success stories and the market for marketing in coming years.  Participants at the event analyzed strategies and spoke about consumer relations. "The FORUM brought together businessmen, advertising executives and leaders in communication. This event sets the standard for this sector," said Joao Doria Jr. President of LIDE – Grupo de Lideres Empresariais ['Group of Business Leaders'].

Lilian Miranda, Vice President for Marketing at NESTLE highlighted the strategy for strengthening KitKat in the Brazilian market, with a 65% increase in market share. Luiz Eduardo Baptista, President of SKY, disclosed billing of R$ 10 billion a year and growth of 1,500% in the past eight years.

Mauricio de Sousa, creator of the Turma da Monica ['Monica's Crowd'], related career obstacles, and noted that maintaining the company's DNA guaranteed its success and reputation. Andrea Cordeiro, Director of Marketing for ITAU UNIBANCO, spoke of the opening spot that became the "theme song of the World Cup." Nizan Guanaes, renowned in international advertising, affirmed that Brazilian marketing must make the most of the potential of the "Brazil brand."

Special ceremonies honoring Roberto Duailibi, President of DPZ, Marcello Serpa, President of ALMAPBBDO and Nizan Guanaes of GRUPO ABC were held in recognition of their having raised Brazilian advertising to a level of excellence. Thomaz Souto Correa, Vice President of the Editorial Board and editorial consultant for GRUPO ABRIL, was given the Special LIDE AWARD. Other professionals won the LIDE AWARD in the categories for Company of the Year, Executive of the Year, Digital Marketing, Ethical Marketing, Entertainment Marketing, Sports Marketing, Industrial Marketing, Marketing of Innovation, Institutional Marketing, International Marketing, Product Marketing, Promotional Marketing, Relationship Marketing, Tourism Marketing and Retail Marketing.


SOURCE 5º Fórum de Marketing Empresarial

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