quinta-feira, 21 de agosto de 2014
5th Forum of Business Marketing brings together industry icons leaving legacy for market
Lilian Miranda, Vice President for Marketing at NESTLE highlighted the strategy for strengthening KitKat in the Brazilian market, with a 65% increase in market share. Luiz Eduardo Baptista, President of SKY, disclosed billing of R$ 10 billion a year and growth of 1,500% in the past eight years.
Mauricio de Sousa, creator of the Turma da Monica ['Monica's Crowd'], related career obstacles, and noted that maintaining the company's DNA guaranteed its success and reputation. Andrea Cordeiro, Director of Marketing for ITAU UNIBANCO, spoke of the opening spot that became the "theme song of the World Cup." Nizan Guanaes, renowned in international advertising, affirmed that Brazilian marketing must make the most of the potential of the "Brazil brand."
Special ceremonies honoring Roberto Duailibi, President of DPZ, Marcello Serpa, President of ALMAPBBDO and Nizan Guanaes of GRUPO ABC were held in recognition of their having raised Brazilian advertising to a level of excellence. Thomaz Souto Correa, Vice President of the Editorial Board and editorial consultant for GRUPO ABRIL, was given the Special LIDE AWARD. Other professionals won the LIDE AWARD in the categories for Company of the Year, Executive of the Year, Digital Marketing, Ethical Marketing, Entertainment Marketing, Sports Marketing, Industrial Marketing, Marketing of Innovation, Institutional Marketing, International Marketing, Product Marketing, Promotional Marketing, Relationship Marketing, Tourism Marketing and Retail Marketing.
The 5th Forum of Business Marketing was sponsored by NESTLE and GRUPO BANDEIRANTES, with support from ARIZONA and ESPM, participation by ALMAP BBDO, CINE, FCB BRASIL, FRONT 360o, LEXUS, MSC CRUZEIROS, REDE RECORD, RECORD NEWS, R7, OTIMA and SBT, and collaboration by ACCENTURE, ATHIE WOHNRATH, BOSSA NOVA FILMS, CASA COR, FLIX MEDIA, HIBRYS, LEW LARA\TBWA, RBS and NBS. Official suppliers were AVENTURA ENTRETENIMENTO, AMBEV, CDI, CHUBB, DECOR BOOKS, ECCAPLAN, GOGACINE, GRUPO BEM, GRUPO COMPANHIA, LENOVO, LUA NOVA, MOBILI, MUSICKERIA, PIPO GOURMET, ROBERTO RISCALA, VCT BRASIL, VIFRAN and UPS, and media partners ALPHA FM, EDITORA TRES, EPOCA, EPOCA NEGOCIOS, GQ, META 29, O ESTADO DE SAO PAULO, PR NEWSWIRE, with radio station ELDORADO, ESTADAO and JOVEM PAN, PORTAL UOL, REVISTA MARKETING EMPRESARIAL and TV LIDE.
SOURCE 5º Fórum de Marketing Empresarial
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