segunda-feira, 1 de junho de 2015

‘Empowering’ all-women Brazilian trade mission reorients Vancouver CEO from east to south

Carolyn Cross had her eye on the South American markets for years. What the CEO of Vancouver’s Ondine Biomedical didn’t understand was how to go about tapping into those emerging economies.

“And then I get this invitation for a trade mission,” Cross told Business in Vancouver.

The federal government’s first all-female trade mission to Brazil brought the CEO and other Canadian business leaders to São Paulo last month for four days of back-to-back meetings. 

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