segunda-feira, 23 de novembro de 2015

DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group

DDB Worldwide is buying Grupo ABC, Brazil's biggest independent advertising group with more than 2,000 employees, after a relationship that has spanned more than 17 years. The local trade press is estimating the deal at one billion reais in local currency, or about $265 million.

"It's been a dream of ours, and mine, to unite these two businesses together," said Chuck Brymer, CEO of DDB Worldwide, part of Omnicom Group.

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