Son of Brazilian immigrant entrepreneur Antonio Semler, who founded Semco, Ricardo Semler is a Brazilian and is now the CEO of Semco SA. A Harvard MBA, he joined his father’s company, Semco, and proceeded to completely re-engineer the business, from what it did to how it is run.
He has been named Brazil’s business leader of the year twice, is vice president of the Federation of Industries of Brazil, and is a board member of SOS Atlantic Forest. Today, he is frequently found on the international speaker circuit encouraging other business people to adopt the Semler Way.
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