sábado, 5 de dezembro de 2015

Second wave of soccer corruption cases hits Nike allies

It was one of the sports marketing deals of the century.

Nike, the world's most successful athletic footwear company, and Brazil, the world's best soccer team, in 1996 signed a landmark 10-year sponsorship deal.

Putting the Swoosh on the dazzling Brazilian team helped create what has become a $2 billion-a-year business for the Oregon sneaker giant. But it also plunged Nike into a global morass of greed, bribes and dirty backroom deals.

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